The challenge
Tidewater had sold at weekend markets for three years under a hand-drawn logo. To win café accounts it needed bags, a price list and a reason for a café owner to switch roaster, and it had none of them in a form that could be emailed.
Tidewater Coffee
A roaster moving from market stalls to wholesale, with no brand to show a café owner.
- Industry
- Hospitality: coffee roaster
- Made
- Branding, Commercial Videography
- Measured by
- Wholesale enquiries
- Status
- Studio concept
The strategic approach
Design built the identity from the place: a tide line across a circle, set in two colours that print cheaply on kraft bags. Production shot a two-minute film of one roast from green bean to cup, cut into short pieces for sales emails and social media.
Technical and creative execution
- Identity: mark, two-colour palette, bag labels, a wholesale price list and a stall banner
- A two-minute roast film, plus six 15-second cut-downs and stills from the same shoot
- A wholesale page with the price list, a sample request form and the film
- An email sequence for cafés that request samples: delivery, brewing guide, follow-up call
How impact is measured
Tracking goes in during week one, before anything changes, so every result is compared with a real baseline. These are the numbers this project reports on each month:
| Number | Where it comes from |
|---|---|
| Wholesale enquiries per month | Sample request form |
| Samples that become accounts | Tidewater’s own sales records |
| Film views to the end | Video platform retention |
| Market stall sales | Point-of-sale totals, as the baseline |
Secure your next sprint
Tell us the number you need to move. We reply within one working day with a plan and a fixed quote.
