Design lead
Owns the brand and the site: how it looks, how fast it loads, and whether every page does its job.
About
Good-looking work that does not sell is decoration.
SRK Design is one team for brand, web, content, search, ads and the systems behind them, so nothing is lost between agencies and every piece answers to a number.
Our ethos
Every piece has a number
Before we design anything we agree what it should move: calls, bookings, sales, reviews. Then we track it from day one, so the work can be judged on the result.
One team, one brief
Design, growth, video, operations and client success sit together. The person writing your ads talks to the person building your site, before either starts.
You own everything
Domains, hosting, ad accounts, analytics and every file are registered to your business. You stay because the work pays, not because leaving is hard.
No silos, by design
Every piece of work has one department that leads it and others that feed in. Here is who does what.
| Piece of work | Design | Growth | Video | Operations | Success |
|---|---|---|---|---|---|
| Brand identity | Leads | Feeds in | Feeds in | Not involved | Not involved |
| A new website | Leads | Feeds in | Feeds in | Feeds in | Not involved |
| A launch campaign | Feeds in | Leads | Feeds in | Not involved | Feeds in |
| A brand film | Feeds in | Feeds in | Leads | Not involved | Not involved |
| Booking automation | Feeds in | Not involved | Not involved | Leads | Feeds in |
| The monthly report | Not involved | Leads | Not involved | Feeds in | Feeds in |
| Reviews and follow-up | Not involved | Feeds in | Not involved | Feeds in | Leads |
- Brand identityLed by DesignWith Growth, Video
- A new websiteLed by DesignWith Growth, Video, Operations
- A launch campaignLed by GrowthWith Design, Video, Success
- A brand filmLed by VideoWith Design, Growth
- Booking automationLed by OperationsWith Design, Success
- The monthly reportLed by GrowthWith Operations, Success
- Reviews and follow-upLed by SuccessWith Growth, Operations
Five leads, one team
Each department has a lead who owns its results. Your client lead is the one person you deal with day to day.
Growth lead
Owns search, ads and the monthly report. Signs off every dollar of spend against a tracked result.
Production lead
Plans and runs every shoot, and makes sure one day of filming feeds a month of channels.
Operations lead
Owns the systems: forms, bookings, routing, monitoring. Nothing launches without a test lead going through.
Client lead
Your one contact. Runs the brief, the calendar and the quarterly review, and keeps the other four honest.
Your first year with us
The milestones every engagement runs to, from the first tracking code to the annual review.
Week 1: Discovery and tracking
- A two-hour discovery session: who buys, why, and what a good month looks like.
- Tracking goes in on your current site before anything changes, so there is a baseline to beat.
- A fixed quote and a dated plan.
Month 1: Design and build
- Brand work and the site are designed together, then built to a speed and accessibility budget.
- The shoot is planned against the launch calendar.
- Operations maps how a lead moves from the form to a booked job.
Month 3: Launch
- The site goes live with every form and call tracked.
- Ads start at a set daily budget, in accounts registered to you.
- The first monthly report shows cost per enquiry against the baseline.
Month 6: Compound
- Search work starts to show in rankings and organic enquiries.
- Ads are cut back where they do not pay and raised where they do.
- Review requests and follow-up sequences run after every job.
Month 12: Review and replan
- A full-year review: spend, enquiries, jobs, and what each cost.
- We drop what did not work, double what did, and plan the next year.
- You own every account and file, whether you stay or not.
The milestones are: discovery and tracking in week one, design and build in month one, launch in month three, compounding results by month six, and a full review at twelve months.
Secure your next sprint
Projects start on the first Monday of each month. Tell us yours and we will hold a place while we quote.
