A 26-year-old plumbing firm with a van fleet people recognise, and a website nobody could book from.
Harbour & Hull won most of its work by word of mouth and from the vans parked outside jobs. The website was a 2014 template that did not work on a phone, and every booking still came through one office line that rang out after 4pm.
The brand on the vans, the site and the quote forms were three different shades of blue and two different logos. The owners wanted a site that took bookings at any hour and looked like the vans people already trusted.
Design redrew the mark from the van livery so that nothing customers recognised was lost. Growth mapped how people search for an emergency plumber by suburb, which set the page structure before a single layout was drawn.
Operations wired the booking form into the job system the office already used, so an online booking lands as a job, not as an email someone has to retype.
Tracking goes in during week one, before anything changes, so every result is compared with a real baseline. These are the numbers this project reports on each month:
| Number | Where it comes from |
|---|---|
| Booked jobs from the site per week | Form and call tracking, from launch day |
| Calls from Google Business Profile | Profile insights, compared month on month |
| Bookings made after 4pm | Timestamp on each online booking |
| Time from enquiry to reply | Job system timestamps |
Tell us the number you need to move. We reply within one working day with a plan and a fixed quote.
